Tenrikyo’s Way of Thinking and Living: Buy Dearly and Sell Cheaply
Oyasama once said to someone, “Merchants should buy dearly and sell cheaply” (Anecdotes of Oyasama, the Foundress of Tenrikyo, no. 165, “Buy Dearly”). Some of you may immediately raise an objection, saying: “That would cause a huge loss. The key to success in business is to buy things cheaply and…